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The history of the Plinio Visona brand

Few objects, like women's bags, represent so much more than an accessory. The bag, close to the body, held in the hands, under the arm or on the shoulder, accompanies the days of women, all very different from each other, on all occasions. But more than anything, it contains their world, their secrets and their personality.

For Plinio Visona, every detail counts

Right from the start, Plinio Visona understood that attention to detail, combined with the quality of leather and a sober, original and timeless design, would take the brand that bears his name a long way. The simplicity of a concept is still part of Plinio Visona's professional heritage today: a recognizable aesthetic that suffices for periodicals, imperceptible but with highly sophisticated re-stylings that keep the bag always up to date. It's the hallmark of every collection, Plinio Visona's stylistic signature. Patented and trademarked, the special stitching inspired by the world of SELLERIA, the art of saddlery, gives a handcrafted look to all creations.

The brand's founder, master craftsman Plinio Visona, created this seam by hand in the 1970s. Later, leaning towards a more industrialized vision of the cycle, he personally designed and patented a machine to mass-produce the famous stitching that characterizes each collection. The "VISONA stitch", as it is known today, is for us the signature of Plinio Visona and represents a strong, even symbolic, link with the origins of this company and its founder.

Craftsmanship

Knowing how to choose quality leather, light and soft to the touch. Knowing how to shape it and transform it into an object of desire. A "physical" relationship with the material, the skin, to contemplate and assess, to caress and feel, even before deciding on the shape, color and function to be assigned to it, even before any detail or stitch or metal is transferred. Before every cut. Which will be precise and adapted to the nature of the leather. All this is still the fundamental, slow and very human step that no machine can ever achieve. It's a philosophy that distances a Plinio Visona bag from an approved market proposition, where often behind a logo there's a lot of marketing that puts the final quality at a disadvantage.